Building Pages The Right Way Round
Writing good web copy is hard, but the time you spend perfecting your offering will result in a more successful website. There are always exceptions to every rule, but as a rule of thumb aim for at least 250-300 words per page. Any less than this and you’re going to struggle with effective keyword density and run the risk of ’spamming’ the page with a long list of keywords that won’t make sense to human users. Support the text with images. This will help break up the page for users and also offers you a chance to drop keywords into the HTML through the naming of the images.
Update your web pages regularly. Add content whenever and wherever you can. This can be alterations or additions to the body copy or the inclusion of downloadable files such as PDF or Word documents-but note that Google won’t index the copy within these files, so make sure the best stuff is on the website itself.
Get your users to add to your content. Offer them the chance to review products or post on a forum as this will do wonders for your site. If Google sees new content every time it pays a visit, you’ll be rewarded with a higher ranking.
